Store fixtures are an important component in attracting new clients into your store as a boutique owner. Garments and accessories must be presented in an aesthetically pleasing and alluring way. The front display, which entices customers to look into your store, is just as important as clothing and accessory organization. How you display your clothing will communicate to your customers what your store is all about. You must understand your target market and cater to their interests when designing a front store display.
High-end boutiques often do not have as much clothing to display as discount stores. While discount stores focus on volume, boutiques need a clothing display rack that displays all the intricacies of their clothing. A gorgeous spiral display rack with detailed embellishments are perfect for hanging designer purses, dresses and other clothing. Customers walking in a boutique expect a certain luxurious atmosphere. Using economical display cases could make your store look cheap, and that’s not something you want to show to high-buying customers.
Discount stores, on the other hand, need to open their stores up as much as they can so customers can walk through the aisles. Large, economical circular racks are much more appropriate because they take advantage of space. Economical shelves and cases are also available for display a large amount of jewelry. These racks and cases do not have to be embellished, because specialized design is more costly. It is better to spend less on your display hardware, because customers are more interested in low prices and thoughtful organization of items. Some of the biggest complaints customers have about discount stores is the clutter. Making use of vertical space can help you open up your store for customers to browse more easily. Use a gridwall or slatwall to hang clothing on the walls.
Rolling racks are imperative for large department stores. Clothing is constantly being moved from the warehouse to the floor, and back again. High volumes of clothing can be transported at once. Discount stores often use rolling racks in their dressing room areas. Customers can take a great amount of clothing in the dressing room and only buy one or two items. Instead of taking items back one by one, use a rolling rack to put unwanted clothing back on the store racks. If workers don’t have the time to immediately return unused clothing, it can be neatly stored on a rolling rack until the appropriate time.