When planning an event you might be tempted to just skip all the hassle yourself and call up an events agency to do the job for you. There is actually a lot you can do yourself and for small events you don’t always need to hire someone else to help you get the job done. There are 3 main things which I think you need to consider when planning an event. These will help with the success, planning and measuring of your event. By putting together an event yourself you will also learn a lot and the next time you need to put one together you can use what you have learnt and apply it.

Deciding on a main topic
You will want your event to have a main topic that both the guests and the businesses/speakers all understand and stick to. This will help your event seem more well rounded and keep everything on message. The topic can be broad but there still needs to be one. Events without this can feel disjointed and hard to follow and focus on.

Decide on a good venue
When considering a venue consider these factors: Size of venue – will it hold everyone and all your equipment. How close is it to public transport, when does public transport stop and start, and how close is it to local accommodation. You also need to work out where people can go to get food and drinks during the event itself.

How will you measure the success of your event.
Decide on how you will measure the success of your event. Will you track phone calls, or website hits. Do you just want people to go away with more knowledge. It is important to know how you will determine if your event has been a success or not.