Based in West Hollywood, California, Ted Dhanik co-founded engage: BDR, a successful integrated media advertising company that owns several digital media ventures, including HAHAJK.com. He serves as the firm’s president and vice president of business development, bringing to the table more than 15 years of experience in strategic marketing, sales and business development, client relationship management, and content acquisition.
As an internet/media specialist, Dhanik has worked in several major companies before finally launching engage: BDR in 2007. From 2003 to 2008, Dhanik worked at MySpace.com, where he was responsible for developing the strategic marketing strategy that launched the company in all major markets. He worked side-by-side with founders Ted Anderson and Chris DeWolfe, and provided the company with everything from new concepts for brands and products to internal advertising performance methodologies.
Prior to MySpace.com, Dhanik worked for LowerMyBills.com, a premier website where consumers can compare low rates on monthly bills and reduce living costs. While there, he was responsible for creating and launching LMB’s home equity product. His efforts paid off when the product grossed more than $20 million the first year, and $75 million the second year. While also at LMB, he resurrected the poorest performing product, Debt Wizard, from $2 million a year to $50 million in the first year.
From 2000 to 2001, Dhanik worked in the business development department at Nextag.com. During his time at Nextag, he helped the company launch its consumer lending/home and finance lead business. From 1999 to 2000, he was the director of business development at Xoriant Corporation, where he sold partnerships and oversaw systems integrations.
Earlier in his career, Dhanik worked in sales. From 1998 to 1999, he was the director of sales at Atesto Technologies, and worked inside sales at Beyond.com/Software.net.
Dhanik holds a bachelor’s degree in Business Administration and Marketing from California State University at Hayward. To learn more, check out:
- Ted Dhanik
- Ad network engage:BDR has launched a new platform for real-time bidding
- Digital advertising and marketing agency engage:BDR