Ted Dhanik is president and CEO of engage: BDR, an integrated-media advertising company based in West Hollywood, CA. With a team of online media experts, Dhanik launched engage: BDR in 2007, bringing a wealth of talent and experience to a company that serves the advanced technological and marketing needs of digital marketers. As president and CEO of engage: BDR, Dhanik oversees strategic marketing, sales and business development, client relationship management, and content acquisition.
Throughout his career, Dhanik has performed as a high-impact marketing strategist with experience spanning strategic marketing, business development, and sales. He has focused relentlessly on product growth and innovation, and has great expertise in developing and launching products from scratch.
Before launching engage: BDR, he worked for MySpace.com as vice president of strategic marketing. It was his integrated on- and offline marketing strategy that launched the brand in all major markets. His contributions to the company also led to the creation of several MySpace brands, including the Celebrity concept. Dhanik was also responsible for creating, producing, and acquiring content and promotion strategies focused on sponsored integrated initiatives.
Prior to MySpace.com, Dhanik worked for LowerMyBills.com, where he was responsible for launching a new product that grossed more than $20 million the first year, and $75 million the second year. He acquired sustainable relationships with some of the firm’s largest partners, as well as revived the company’s poorest performing product from $ 2 million a year to more than $50 million in the first year alone.
Before working for LowerMyBills.com, he led business development for Nextag.com. He started his career in sales before becoming director of business development for Xoriant Corporation.
Dhanik earned a bachelor’s in Business Administration and Marketing from California State University at Hayward. To find out more about Ted Dhanik or engage: BDR, please click on the following links:
- Ted Dhanik
- Ted Dhanik: A co-founder of engage:BDR, Inc.
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