Invisible Insurrection

U.S. personal spending surges, jobless claims rise (Reuters)

December 1, 2017 by · Leave a Comment 

Reuters – U.S. consumer spending in August rose at the fastest in nearly 8 years, but a weak labor market and the manufacturing sector’s below forecast growth in September could hamper a nascent economic recovery

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U.S. personal spending surges, jobless claims rise

Three Tips for Integrating Images Into Your Emails

July 21, 2015 by · Leave a Comment 

Three Tips for Integrating Images Into Your Emails

Three Tips for Integrating Images Into Your Emails

Written by eTargetMedia.

Utilizing images in emails can be an effective way to grab the attention of a customer. It really is true that a picture can be worth a thousand words — having a powerful image at the heart of your email can make the reader take notice and want to read more. However, not every implementation of images in an email will work. If you aren’t smart about how you are deploying images in your email, they can have a negative impact on your campaign.

Here are a few tips for how to use integrate images into your emails in a smart way:

Feature One Dominant Image

It can be tempting to put multiple images into your email in order to “spice it up.” This is a recipe for disaster as having too many images in your email will only lead to them competing for your readers’ attention. Instead, take one strong image that represents the message you want to communicate and make that the dominant piece of art.

Consider Infographics

Creating an informative graphic — also known as an infographic — can often help you to convey your email message in a more powerful way than text. It’s eye-catching and memorable. A skilled designer from a company such as eTargetMedia can help design a striking infographic for your email campaign.

Use ALT Text

Some email clients will automatically block images that are embedded into messages. If these messages are blocked, they will instead display text that is part of the ALT tag in the email’s HTML. It’s important that you take the steps to fill in descriptive text into the ALT tag in case the image is blocked.

eTargetMedia is a leading provider of direct marketing services to companies of all sizes. They offer email lists and postal lists for marketing campaigns along with a full range of creative services.

How Can Display Ads Help Your Business? – by Ted Dhanik

November 18, 2013 by · Leave a Comment 

With so many choices in advertising today, it can be difficult to choose which type is best for your business.  Display ads are a wonderful asset for all types of businesses.  Display ads are particularly appropriate for businesses that desire a new way to promote their products or services or for those that want to grow their client base.  There are a few reasons that display ads are a great way to market your business.

First of all, display advertisers must spend a lot of time and energy researching the consumers.  Display advertisers use this information to promote their brand and reach their target audience in the most efficient way possible.  Display ads are only shown to websites that engage the appropriate demographic.  This is the main reason that display ads are typically very successful.  Display ads are more specified and precise in their aim than more general ads, which obviously creates a more powerful reaction from the viewers.

Due to the expense and effort involved in the creation of display ads, advertisers have to make sure that the ads will engage the viewers.  Often this involves a captivating message or attractive image that viewers can connect to.  Today dynamic ads are typically more exciting to viewers than static ones.  Many brands incorporate humor into their ads as well.  Studies show that ads tend to be more successful when viewers can connect to them emotionally.

Display advertising can be an impactful way to generate business in a localized area.  While display ads are obviously intended to attract consumers, they’re also a great way for businesses to network with one another.

Author bio: Guest post is provided by Ted Dhanik, the president and co-founder of engage:BDR.  engage: BDR is a leading media company that offers marketing solutions for direct response marketers.  Ted Dhanik has extensive experience with banner and display advertising.  Ted Dhanik was previously the VP of Strategic Marketing for Myspace.

U.S. seeks more interest in Alaska offshore drilling

March 24, 2012 by · Leave a Comment 

WASHINGTON (Reuters) – The Obama administration on Saturday said it would again gauge interest from the oil and gas industry to explore federal waters off the Alaska coast, another bid to expand domestic energy production as gas prices soar and political pressure grows. The Interior Department said it would again issue an official request for drilling interest in potential development leases in federal waters in Cook Inlet off the south-central coast of Alaska. A federal lease sale for that area a year ago was canceled because of lack of interest

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U.S. seeks more interest in Alaska offshore drilling