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Top 3 mistakes that will kill your business’s mobile app

May 7, 2016 by · Leave a Comment 

Mobile apps are a powerful tool for businesses everywhere. Here’s a quick guide on which pitfalls to avoid when considering apps for your business.

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Don’t forget about marketing
Your customers won’t know about your app unless you tell them about it. Prior to launch, you should release regular updates and teasers to help build hype. An iPhone app development company in Los Angeles can advise you on how best to approach the marketing process, as your app won’t sell itself.

Cost
It takes a lot of time to develop an app and a lot of time to simply learn the skills for programming and designing. IPhone app developers Los Angeles have spent years studying their craft and remaining up-to-date with the industry’s current events, making their services highly valuable. Make sure you have the budget for app development before launching a new project.

Focus on specific value
While it may seem like a good idea to jump on the app bandwagon and make a generic app for your business, it’s good to get specific. Make sure that your app adds value to your business by helping you market your products, increasing market reach, and engaging customers with new content.

With these easy tips, you can avoid the common pitfalls of developing an app for your business. App development in Los Angeles is known for its versatility and innovation, making it ideal for your business’s mobile app.

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If you’re looking for iPhone app developers in Los Angeles, check out Halcyon Innovation. Halcyon Innovation also develops for Android.

President and CEO of engage: BDR

October 31, 2012 by · Leave a Comment 

Ted Dhanik is a busy business man. Since launching his own online display, video, and mobile advertising network in 2007, Dhanik has been serving as the firm’s president and CEO. And although these positions are more than full-time responsibilities, Dhanik doesn’t stop there; in fact he does more than serve as president and CEO. How much more? In short, Dhanik runs nearly four divisions of the firm, not to mention the many responsibilities he has outside of the office. Here’s a look at the roles and responsibilities of Mr. Dhanik.

Dhanik is a man of many talents. As co-founder of engage: BDR, Dhanik oversees several departments. He manages strategic marketing division, a field he has more than 14 years of experience in; he oversees the sales and business development, another area he has a lot of experience in. While at engage: BDR, Dhanik also manages client relationship management and content acquisition.

But there’s more. In addition to his responsibilities at engage: BDR, Dhanik sits on the board or advises several startup companies in the industry, including Schizo Pictures, LottoGopher, and Fighter. He is also a mentor at Start Engine.

Where did he get his start? Dhanik received a bachelor’s degree in business administration and marketing from California State University at Hayward. Soon after he earned his degree, he started working in sales. Dhanik later landed the position of director of business development at Xoriant Corporation. From there, he went on to LowerMyBills.com, a company he contributed to in major ways, including launching the firm’s home equity product.

After years of proving himself in the industry, Dhanik earned a position at MySpace.com. While there, he put his skills to use by creating a specific marketing strategy responsible for launching the firm during its infancy. After five years at MySpace.com, Dhanik launched his own company.

To learn more about Ted Dhanik, please visit:

Learn What Makes Your Computer Tick

October 6, 2011 by · Leave a Comment 

You don’t have to know how a combustible engine works in order to drive a car on a vacation. And you don’t have to know the basic principles of refrigerator design in order to appreciate cold ice cream. And of course, you don’t know how the inner workings of a computer processer information in order to surf the web. However, when things break down on any of those types of machines it’s good to have a working knowledge to understand what needs to be done in order to affect a repair. Even the most basic of understandings will help you target a specific repair zone. Take for instance the very computer you’re reading this article on. Do you know exactly how the information you’re reading is coming your way? Two words: optical transceivers.

As you cruise the net, you probably might stop by many sites that pertain to improving your computer speed. In order to plug into cyberspace you’ll either go wireless or go hard line. The difference comes down to a matter of wires: you’ve either plugged in or you’re not. When using an Ethernet cable you’re running a line between your computer modem or router directly into your computer. The way that information passes between the cable and into your processers is by way of the optical transceiver. Average laptops have their optical transceivers on the side of the unit.

Within optical transceivers are arrays of modules. Most common among these would be the SFP modules which are connected to a gigabit Ethernet port. The larger bandwidth of the optical transceiver, the greater the ability to process date faster. That data is going to flow through the Ethernet cable passing in and out of the optical transceivers and then dispersing

If you really want to get technical about your SFP modules and optical transceivers (and who doesn’t?) you should know that the specific type of a module is determined by such key factors as optical wavelength, optical power, information transmission speed and the actually working distance between the servers who are releasing the information. When a SFP module can be fired up without plugging into an outside power source then it is consider a “hot pluggable”.

Now that you know all of this, you should be able to take a more thorough assessment of how your computer is working. With a little searching, you can find out what type of processing speed your computer is currently operating at by searching for “properties” when you right click your computer icon. There are many more components that make up the average computer but you won’t be able to read anything from the internet without quality optical transceivers or SFP modules working in perfect harmony. As you shop for a new computer or for ways to improve your current model you should be on the lookout for those processor speeds and brands of optical transceivers. The more you know the stronger position you’ll be in for the best internet surfing.

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To Get Into the Mobile App Business You’ve Got To Test

September 1, 2011 by · Leave a Comment 

Remember a time when there was only one phone company that handled all of our calls? Maybe not. But there actually was a time when AT&T had a monopoly on all of our country’s phone traffic. When the Justice Department cried foul, AT&T was broken up into smaller regional phone companies. This allowed competition to flourish and consumers benefited by having many different option plans for their phones. The same thing happened with cell phone innovation. Once there were just a handful of cell phone manufacturers that seem to corner the market. Today, there are literally dozens of phone makers providing cell phones in all kinds of shapes and sizes and with all kinds of gadgets and gizmos. The appeal of many cell phones today is with mobile apps. Savvy designers are jumping into the mobile app business in a big way and fortunes are being made every day with the simplest of applications. Can you say angry birds?

If you have a unique idea for a mobile phone application you might find it easier to bring it to the development stage. There are programming and design companies popping up all over the country whose sole purpose is to take your idea and make it a reality. Before that can happen you have to go through a series of mobile application testingin order to make sure your mobile app is ready for the big show.

Another way of referring to mobile application testing is to call it load testing. In other words your mobile app needs to be uploaded to a cell phone platform. The wider variety of platforms that your app can work on increased the chances of selling that application. A mobile application today needs to work across platforms for iPhones, iPods, Android, BlackBerry and iPads devices. That’s a lot of mobile application testing!

Here are some of the factors you need to consider when going through your load testing of the mobile application:

What kind of power consumption is required by the application? If your app causes too much of a drain on the phone because of the power needed to run it then it’s not going to be often used. This same issue applies to the amount of memory and disk space on a phone needed to run the application. How well will your application work with memory cards? Can it adapt to numerous screen resolutions? What type of Internet connectivity is required? Most importantly can this app work with a cell phone that is receiving incoming and out coming calls? These are just some of the experiments that need to be run through the mobile application testing process. You don’t necessarily have to know how to run these tests but you certainly need to know what the results are before you can make your application available to the general public.

A decent company that performs a load test shouldn’t just hand you your scorecard and walk away. They should be in a position to help you improve your application and find ways around any programming challenges. Even the smartest mobile application won’t go far without passing mobile application testing.

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